It started withone sauce.

Our story

A sauce for one small shop.

In Hangzhou, the owner of a small vegetarian rice noodle shop wanted to make a sauce for the dishes served there.

The owner went looking for a production partner. The sauce had to meet vegan requirements. The minimum order had to make sense for a small shop.

Finding a production line that could offer both proved difficult. That search became Seleglu’s starting point.

An operator transferring sauce into a production vessel at Seleglu
Inside production at Seleglu today.

Small beginnings deserve room to grow.

That experience shaped Seleglu’s purpose: to help build the production support that small vegetarian food businesses need.

The original shop is no longer open. Seleglu continues to serve small vegetarian food businesses and brands.

Our aim is to make it easier for these businesses to develop, grow and bring vegetarian food into everyday life.

The work behind the sauce.

Today, that purpose is supported by production and in-house testing facilities.

Ingredient preparation in stainless-steel vessels at SelegluA staff member working with laboratory glassware in Seleglu’s testing room
FDA Food Facility Registration
Our food facility is registered with the U.S. Food and Drug Administration. Registration does not imply FDA approval of the facility or its products.
In-house testing facilities
Inside the testing room at Seleglu.

Other beginnings. A shared purpose.

Two collaborations, and two different ways to begin.

A vegetarian creator presenting four sauces from a private-label collaboration with Seleglu.

Four sauces. A brand’s first chapter.

Seleglu and YuanTi Talks Vegetarian developed four pure-vegan sauces around a simple question: what would we feel comfortable eating every day?

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A mushroom sauce prepared for the Seleglu and Qianyi Agriculture collaboration.

From first trial to a 2-ton delivery

Over more than six months, Seleglu and Qianyi Agriculture refined a Sichuan pepper and mushroom rice sauce from naturally grown ingredients to a completed 2-ton production delivery.

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